New Name! Carrie Lippincott Eau de Parfum

Delicate notes of freesia, sambac jasmine, Grasse rose and tuberose: an abundance of blossoms exuding a sheer aroma. This fragrance is like walking through an actual flower market. It is fresh and floral. 

The Story Behind the Fragrance
Carrie Lippincott was born in New Jersey 1863. After the death of her father, Carrie and her family moved to Minneapolis. In 1886, with a need to increase the family income, Carrie started a business offering a variety of flower seeds for sale. It was the first seed company in the U.S. to be founded and managed by a woman.

The business blossomed, the Lippincott Flower Seed House entered the mail order gardening world by producing its first catalog. The catalog was offered free of charge to anyone interested. The Lippincott catalogs are a study in marketing genius. Revolutionary for their time, they reflected a “feminine touch” that appealed to women and directly contributed to Carrie’s success. Her catalog art featured colorful, idealized women and children amidst exotic or elaborate floral displays, resembling greeting cards of the day rather than the typical manilla paper, black-ink printed catalogs of many competitors. The catalog introductions were also personal and conversational, providing updates on the life events of the Lippincott family. Carrie knew her audience. As the reputed first seed seller to target women buyers, the Lippincott catalogs were artistically tailored to feminine tastes.

The Lippincott business was pioneering in other ways. It employed a staff of twenty-five female clerks and engaged housewives to grow seed stock on their farms and backyard gardens. Her contemporaries took notice of her originality, with an 1896 article in Printer’s Ink asserting, “She is the original pioneer seedswoman – a real woman, arranging all the details of a large business herself.”

If you are a fan of Maison Margiela’s “Flower Market”, you’ll love our Carrie Lippincott candle